What is E-E-A-T?
E-E-A-T is a Google ranking factor that ensures high-quality content is prioritized in search results.
Experience: Content should be written by someone who has firsthand experience in the topic.
Expertise: The author should have knowledge and skills in the subject.
Authoritativeness: The website should be recognized as a trusted source in its niche.
Trustworthiness: The content should be accurate and backed by credible sources.
Why is E-E-A-T Important?
Google uses E-E-A-T to determine if content is reliable. Websites that demonstrate these qualities rank higher and attract more visitors.
DIY SEO Tips for Improving E-E-A-T
Showcase Author Credentials: Add author bios and links to their qualifications or expertise.
Use Reliable Sources: Reference well-known, trusted sources to back up claims.
Encourage User Reviews & Testimonials: These help establish credibility and trust.
Ensure Website Security: A secure website (HTTPS) is essential for trustworthiness.
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